Research Reports
Persistent link for this collectionhttps://hdl.handle.net/11299/121
Research studies sponsored or produced by the University of Minnesota Tourism Center.
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Item 2003 Annual Report(University of Minnesota Tourism Center, 2003)Annual Report from the University of Minnesota Tourism Center 2003Item 2004 Annual Report(University of Minnesota Tourism Center, 2005)Annual Report for the University of Minnesota Extension Tourism CenterItem 2005 Annual Report(University of Minnesota Tourism Center, 2006) Schneider, Ingrid E.The 2005 Annual Report for the University of Minnesota Tourism Center.Item 2005 Meander Visitor Evaluation: Profile and Possible Improvements(University of Minnesota Tourism Center, 2005) Salk, Raintry J.; Schneider, Ingrid E.; Monson, VernaThe Upper Minnesota River Art Crawl Meander, created in 2004, hopes to showcase the work of local artists, draw visitors to the area, enrich citizens’ social and cultural lives, and build the brand identity of the Upper Minnesota Valley Region as associated with the arts. In 2005, the University of Minnesota Tourism Center (UMTC) and Community Assistance Program (CAP) were contracted to create a visitor profile of the Upper Minnesota River Art Crawl Meander.Item 2005 Meander Visitor Evaluation: Profile and Possible Improvements(University of Minnesota Tourism Center, 2005) Salk, Raintry J.; Schneider, Ingrid E.; Monson, VernaThe Upper Minnesota River Art Crawl Meander, created in 2004, hopes to showcase the work of local artists, draw visitors to the area, enrich citizens’ social and cultural lives, and build the brand identity of the Upper Minnesota Valley Region as associated with the arts. In 2005, the University of Minnesota Tourism Center (UMTC) and Community Assistance Program (CAP) were contracted to create a visitor profile of the Upper Minnesota River Art Crawl Meander. Several areas of analysis were of interest for the organizing groups. This project focuses on visitor perceptions of the Meander and ideas for its improvement as well as visitor expenditures.Item 2007 Sled Dog Sports Participant Survey(University of Minnesota Tourism Center, 2007) Steele, DaveThe current survey sought to address the lack of demographic data and update information gained from previous work by Hermman and Keith (1997) who examined economic aspects of competitive dog mushing and Smith (1990) who conducted an exploratory study of dog mushing in interior Alaska. Finally, the current research expanded the scope of previous surveys with a detailed assessment of participation in the classes, types and categories of sled dog competitions. For a decade, the International Sled Dog Racing Association (ISDRA) has classified sled dog competitions according to a four dimensional taxonomy; Division, Type, Category and Class, i.e. the size of a team. A system of rewards in the form of Championship points, Medals and Certificates is then derived from this taxonomy. The current survey examined the relative interest of participants in various sled dog competition formats.Item 2007 Sled Dog Sports Participant Survey(University of Minnesota Tourism Center, 2007) Steele, DaveItem 2010 Annual Report(University of Minnesota Tourism Center, 2011) Schneider, Ingrid E.Item 2017 Red Wing Holiday Stroll: Attendee profile and downtown business survey(2018-04) Qian, Xinyi; Tuck, BrigidItem 2018 Fairmont Area Summer and Fall Visitor Profiles: Final Report(2019) Qian, XinyiItem 2019 Otter Tail County Summer and Fall Visitor Profiles: Final Report(2020-07) Qian, XinyiItem All-terrain Vehicles in Minnesota: economic impact and consumer profile(University of Minnesota Tourism Center, 2006) Schneider, Ingrid E.; Schoenecker, TonyTwo surveys and secondary data were used to ascertain all-terrain vehicle economic activity and impact. In cooperation with ATV Association of Minnesota (ATVAM) and the Department of Natural Resources (DNR), a mail survey of Minnesotan’s with registered ATVs was implemented, as was a mail survey to ATV retailers and manufacturers.Item All-terrain Vehicles in Minnesota: Economic impact and consumer profile(University of Minnesota Tourism Center, 2006) Schneider, Ingrid E.; Schnonecker, TonyAll-terrain vehicle (ATV) sales and subsequent recreational riding has significantly increased in the United States and Minnesota. Both sales and participation are projected to continue significantly increasing through 2014. To date, no Minnesota specific information on ATV consumers and their economic impact exist. Given the strong presence and projected increase in this activity, such information seems critical.Item An Analysis of the Henderson Classic Car Roll In: Visitors and Economics(University of Minnesota Tourism Center, 2017-01) Tuck, Brigid; Qian, XinyiItem Assessing Millennial Brand Equity for the Minnesota Historical Society(University of Minnesota Tourism Center, 2015-06-30) Linnemanstons, Katherine; Schneider, Ingrid; Gartner, WilliamThe University of Minnesota Tourism Center worked with the Minnesota Historical Society (MNHS) to investigate its brand equity with millennials (defined as those born between 1980 and 1993). Specifically, the Tourism Center assessed customer-based brand equity with regards to four dimensions: Awareness, Image, Quality and Loyalty. Results from this research will allow promotions and marketing staff to align perceived brand identity with intended brand identity among millennials. Similarly, development professionals can use the information to better understand how to connect with millennials.Item Assessing the Annual Economic Impact of the Grand Rapids IRA Civic Center(University of Minnesota Tourism Center, 2015) Erkkila, Daniel L.; Qian, XinyiAs the city considers future upgrades to the IRA Civic Center, local leaders sought a better understanding of the economic contribution of the civic center to the surrounding community. To achieve this goal, Grand Rapids partnered with the University of Minnesota’s Tourism Center to assess the annual economic impact the IRA Civic Center has had on Itasca County. This report summarizes the project’s findings.Item Assessing the Digital Presence of Rural Minnesota Businesses: Basic Methods & Findings(University of Minnesota Tourism Center, 2012) Daun, Tara R.; Muessig, HansAre businesses in greater Minnesota using the Internet to sell themselves?Item Assessing the Economic Impact and Health Effects of Bicycling in Minnesota(Minnesota Department of Transportation, 2016-12) Qian, Xinyi; Lindscheid, Neil; Turk, Brigid; Lindsey, Greg; Schoner, Jessica; Pereira, Mark; Berger, AaronThis project estimated the economic impact of the bicycling industry and events in Minnesota, estimated bicycling infrastructure use across the state, and assessed the health effects of bicycling in the Twin Cities metropolitan area (TCMA). A survey of bicycling-related manufacturers, wholesalers, retailers, non-profit and advocacy groups found the industry produced a total of $779.9 million of economic activity in 2014. Using data from multiple sources, The number of bicycle trips in Minnesota was estimated to be between 75.2 and 96 million annually. The TCMA accounts for 69%-72% of the total number of trips and miles traveled in Minnesota. Bicycling events, including races, non-race rides, fundraising events, mountain bicycling events, high school races, and bicycle tours, produced a total of $14.3 million of economic activity in 2014. All six types of bicycling events mainly attract white, non-Hispanic male participants. “Riding my bicycle” was the most frequently identified reason to attend an event (except for fundraising event participants), and there is a variety of enjoyable attributes that differed across event types. Overall, respondents were satisfied with the events. Bicycle commuting prevents 12 to 61 deaths per year, saving $100 million to $500 million. Bicycle commuting three times per week is also linked to 46% lower odds of metabolic syndrome, 32% lower odds of obesity, and 28% lower odds of hypertension, all of which lower medical costs. Project findings tell a compelling story for the positive effects of bicycling and provide direct evidence that supports the efforts of promoting bicycling-related industry, infrastructure, events, and activities.Item Assessing the State of Customer-Based Brand Equity Among Select Minnesota Historical Society Stakeholders(University of Minnesota Tourism Center, 2013) Gartner, William C.; Schneider, Ingrid E.; Templin, Elizabeth; Schlueter, Alexander; Meyer, Chelsea; Bengston, PaulItem Attributes and Amenities of Minnesota's Highway System That Are Important to Tourists(University of Minnesota Tourism Center, 2002) Gartner, William C.; Love, Lisa L.; Erkkila, Daniel L.Eleven road segments in Minnesota were examined in a user survey that addressed road travelers' preferences for physical characteristics, aesthetics of that segment. Many roadway features related to maintaining scenic and environmental qualities were highly valued. Results revealed that even though a particular roadway may not have official scenic destination, user evaluations were similar to or even more focused on the scenic qualituies of that road when compared to roadways with official scenic designation.