2005 Meander Visitor Evaluation: Profile and Possible Improvements

Abstract

The Upper Minnesota River Art Crawl Meander, created in 2004, hopes to showcase the work of local artists, draw visitors to the area, enrich citizens’ social and cultural lives, and build the brand identity of the Upper Minnesota Valley Region as associated with the arts. In 2005, the University of Minnesota Tourism Center (UMTC) and Community Assistance Program (CAP) were contracted to create a visitor profile of the Upper Minnesota River Art Crawl Meander. Several areas of analysis were of interest for the organizing groups. This project focuses on visitor perceptions of the Meander and ideas for its improvement as well as visitor expenditures.