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Research studies sponsored or produced by the University of Minnesota Tourism Center.
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Item Tourism for Richfield: A Sustainable Community Development Approach(2023-11-10) LeMier, DeeDee, A.; Hoelting, Joyce; Tuck, Brigid; Choi, Ami; Petel, AshleyThis report presents the findings of the Tourism Assessment Program conducted by the University of Minnesota Tourism Center for Visit Richfield. The program aimed to identify marketing opportunities to attract tourists to the City of Richfield and explore sustainable community development approaches. The report includes observations and recommendations based on community and business surveys, economic analysis, expert team visits, and mobile data findings. The report suggests three touchstones for community tourism development in Richfield: embracing hometown experiences, embracing the role as a metro hub, and attracting travelers to iconic destinations. Additionally, the report provides further recommendations and appendices with detailed findings from each component of the program.Item Brainerd Lakes YMCA Mobile Data Report(2022-06) LeMier, DeeDeeItem 2019 Otter Tail County Summer and Fall Visitor Profiles: Final Report(2020-07) Qian, XinyiItem Hastings Tourism Assessment: Ripple Effects Mapping Report(2019) Weber, Ella; Chazdon, Scott; Messer, Cynthia, C.; Hawkins, JenniferItem 2018 Fairmont Area Summer and Fall Visitor Profiles: Final Report(2019) Qian, XinyiItem Tourism Development Opportunities in Scandia, Minnesota(2019-05) Messer, Cynthia, C.; Koerte, TammyThis report explores tourism opportunities from a supply and demand perspective, and focuses on Scandia’s structure for tourism, enhancing Scandia’s tourism assets and infrastructure, and marketing. The following actions will help Scandia develop tourism that meets local goals while addressing visitors’ interests and needs.Item Cultural and Economic Contribution of the Beltrami County Fair(2019) Tuck, Brigid; Qian, Xinyi; Bhattacharyya, RaniItem Bemidji Area Visitor Profile: Fourth-Quarter Fall Summary(2019) Qian, Xinyi; Erkkila, DanItem Bemidji Area Visitor Profile: Third-Quarter Summer Summary(2019) Qian, Xinyi; Erkkila, DanItem Bemidji Area Visitor Profile: Second-Quarter Spring Summary(2019) Qian, Xinyi; Erkkila, DanItem Bemidji Area Visitor Profile: First-Quarter Winter Summary(2019) Qian, Xinyi; Erkkila, DanItem Bemidji Area Visitor Profile: Final Report(2019) Qian, Xinyi; Erkkila, DanItem Work Campers as a Resource to Address Regional Workforce Needs(2018-12) Messer, Cynthia, C.; Zhang, Yue; Koerte, TammyThe tourism industry is a leading economic driver in Minnesota, generating $15 billion in gross sales, more than 265,000 full- and part-time jobs, $5.4 billion in wages, and 18 percent of state sales tax revenue (Explore Minnesota Tourism, 2018). In the central Minnesota counties of Cass and Crow Wing, tourism generates over $350 million in gross sales and supports more than 6,000 jobs (Explore Minnesota Tourism, 2018). The counties of Cass and Crow Wing were selected for this study because the two counties account for eight percent of the state’s accommodation jobs, including resorts and campgrounds. The potential of work campers to address seasonal labor shortages emerged from a recent study of the lodging workforce in these two counties. This study is a follow-up based on the Lodging Workforce Study in Cass and Crow Wing Counties. Work campers are individuals or couples who live a travel-work lifestyle, moving around the United States and working full or part-time jobs. These people may be a potential group of workers that can be tapped for seasonal labor needs in the Cass and Crow Wing tourism and hospitality sector. This study provides an overview of the work camper sector and a qualitative look at the regional opportunities and constraints of this uniquely identified population as a potential workforce for the tourism businesses in Cass and Crow Wing counties. Interviews with local business operators, organizations, and public sector professionals provided insight into the regional opportunities and constraints to engaging work campers as a potential labor resource.Item The Range Recreation Civic Center: Understanding Visitors and Measuring its Economic and Social Value(2018) Qian, Xinyi; Tuck, BrigidItem Union Depot User Count and Customer Survey 2017-2018: Final Report(2018-12) Qian, XinyiItem Twin Cities Pride Celebration: 2018 Attendee Profile(2018-10) Qianx, XinyiItem Proposed National Loon Center Economic Impact Study(2018-07) Erkkila, Daniel L.Item Pine County Fair: Attendee and Participant Assessment and Economic Value(2018-04) Qian, Xinyi; Tuck, Brigid; Templin, ElizabethItem Economic Impacts from IRA Civic Center Events and Proposed Developments 2017(2018-04) Erkkila, Daniel