Tucker Center Talks: S1E5 - The Business of Women in Sport

Abstract

In this episode of Tucker Center Talks, Dr. Nicole LaVoi talks to Dr. Nancy Lough, Professor in the Higher Education Program, Director of Marketing for the UNLV College of Education who has studied marketing, sponsorship, and gender equity in women’s sports since the 1990s. She is a longtime Title IX consultant and author of the newly published “Routledge Handbook of the Business of Women’s Sport” and a Tucker Center Affiliated Scholar. They discuss the business model of women’s sport and what needs to be done to advance equity in women’s sport.