A multitrait-multirater analysis of a behaviorally-anchored rating scale for sales personnel
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A multitrait-multirater analysis of a behaviorally-anchored rating scale for sales personnel
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1977
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Abstract
Behaviorally-anchored rating scales (BARS) have
grown in popularity among researchers and practitioners.
There have been reports and studies of
BARS being used to evaluate the performance of
nurses, engineers, grocery clerks, managers, and
teachers. An important issue in using BARS concerns
the validity of the instrument. This study of
the development and validity evaluation by the
multitrait-multirater approach of a BARS for sales
personnel suggests (1) moderate convergent validity
and (2) little or no discriminant validity.
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Ivancevich, John M. (1977). A multitrait-multirater analysis of a behaviorally-anchored rating scale for sales personnel. Applied Psychological Measurement, 1, 523-531. doi:10.1177/014662167700100408
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doi:10.1177/014662167700100408
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Ivancevich, John M.. (1977). A multitrait-multirater analysis of a behaviorally-anchored rating scale for sales personnel. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/98616.
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