#NiUnaMenos: How a movement can create and maintain political salience through social media

Abstract

Ni Una Menos, an Argentine feminist movement, has spread throughout Latin America largely due to its use of social media. As an organization, they are able to hold a role of social accountability for both the Argentine government and society overall, keeping women’s rights in the spotlight as an issue that has yet to be resolved. This study examines Ni Una Menos’ Twitter account since its formation in 2015 by organizing tweets qualitatively, then quantitatively. General patterns can be found through this process, leading to a deeper analysis of how the organization has evolved over time, and how they continue to fight for women’s rights.