Tucker Center Talks: S3E3 - A Career of Gender & Sport Management Research

Abstract

On this week’s episode, Nicole talks to colleague Dr. Janet Fink, a Tucker Center Affiliated Scholar, and Associate Dean and Professor of Sport Management at UMass Amherst. Her area of expertise is Sport Marketing/Sport Consumer Behavior; Marketing of Female Athletes and Women’s Sport and Diversity Issues in Sport. They discuss how marketing women’s sport shouldn’t marginalize female athletes, why sex doesn’t sell women’s sport, our journey down the Mississippi River together with Dr. Mary Jo Kane, and her advice for young women scholars.