Bipolar scales with pictorial anchors: Some characteristics and a method for their use
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Abstract
Visual aesthetic preferences seem to be based
upon a judgmental mechanism that processes nonverbal
cues. Yet the usual methods for measuring
these cues are verbal. A nonverbal method for
identifying and measuring the component cues
present in slides of nonrepresentational paintings is
described. The method was used to develop pictorially
anchored scales that were easy for subjects
to use and that elicited reliable cue ratings.
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Beard, Arthur D. (1979). Bipolar scales with pictorial anchors: Some characteristics and a method for their use. Applied Psychological Measurement, 3, 469-480. doi:10.1177/014662167900300405
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doi:10.1177/014662167900300405
Suggested Citation
Beard, Arthur D.. (1979). Bipolar scales with pictorial anchors: Some characteristics and a method for their use. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/99931.
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