Developing a Community Brand: Approach and Methods for the Park Rapids Lakes Area Branding Study

Loading...

View/Download File

ParkRapidsBranding_Poster_ONLINE.pdf (1.62 MB)

Persistent link to this item

https://hdl.handle.net/11299/188326

Statistics

View Statistics

Journal Title

Journal ISSN

Volume Title

Title

Developing a Community Brand: Approach and Methods for the Park Rapids Lakes Area Branding Study

Authors

Bussiere, Merritt

Pesch, Ryan

Asche, Kelly

Cook, Brenna

Vetsch, Tayler

Lalum, Nicole

Erkkila, Daniel

Published Date

2017

Publisher

University of Minnesota Tourism Center

Type

Presentation

Abstract

Most community branding studies focus on the preferences of visitors and travelers, which of course, makes sense. The Center for Small Towns, UMN Extension, and partners in the Park Rapids Lakes Area wondered if a new brand could also incorporate shared values of mulitple stakeholders, including local residents.

Keywords

Description

Related to

Replaces

License

Collections

Posters

Series/Report Number

Funding information

Isbn identifier

Doi identifier

Previously Published Citation

Suggested citation

Bussiere, Merritt; Pesch, Ryan; Asche, Kelly; Cook, Brenna; Vetsch, Tayler; Lalum, Nicole; Erkkila, Daniel. (2017). Developing a Community Brand: Approach and Methods for the Park Rapids Lakes Area Branding Study. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/188326.

Content distributed via the University Digital Conservancy may be subject to additional license and use restrictions applied by the depositor. By using these files, users agree to the Terms of Use. Materials in the UDC may contain content that is disturbing and/or harmful. For more information, please see our statement on harmful content in digital repositories.