Developing a Community Brand: Approach and Methods for the Park Rapids Lakes Area Branding Study

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Developing a Community Brand: Approach and Methods for the Park Rapids Lakes Area Branding Study

Authors

Bussiere, Merritt

Pesch, Ryan

Asche, Kelly

Cook, Brenna

Vetsch, Tayler

Lalum, Nicole

Erkkila, Daniel

Published Date

2017

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University of Minnesota Tourism Center

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Presentation

Abstract

Most community branding studies focus on the preferences of visitors and travelers, which of course, makes sense. The Center for Small Towns, UMN Extension, and partners in the Park Rapids Lakes Area wondered if a new brand could also incorporate shared values of mulitple stakeholders, including local residents.

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Bussiere, Merritt; Pesch, Ryan; Asche, Kelly; Cook, Brenna; Vetsch, Tayler; Lalum, Nicole; Erkkila, Daniel. (2017). Developing a Community Brand: Approach and Methods for the Park Rapids Lakes Area Branding Study. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/188326.

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