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Thinking Inside the Box: Data from an Online Alternative Uses Task with Visual Manipulation of the Survey Response Box

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Collection period

2014-02
2014-05

Date completed

2015

Date updated

2016-09-29

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Title

Thinking Inside the Box: Data from an Online Alternative Uses Task with Visual Manipulation of the Survey Response Box

Published Date

2016-09-29, 2016-09-29

Group

Author Contact

Hofelich Mohr, Alicia
hofelich@umn.edu

Type

Dataset
Survey Data-Qualitative
Experimental Data
Software Code
Human Subjects Data

Abstract

This study was designed to test whether responses to a divergent thinking task (the Alternative Uses Task, AUT; Guildford, 1967) could be influenced by visual design characteristics of the survey response box. We manipulated the type of response box (whether participants saw one large, essay style box - unsegmented - or whether they saw several small, list-style boxes - segmented; see variable "Segmented") and the size/number of boxes seen (5, 10, or 15 lines or boxes; see variable "Lines"). Participants were recruited from the United States between February and early May, 2014 from Amazon's Mechanical Turk (MTurk) and completed the task online. They were given two minutes to list as many uses for either a brick or a paperclip (randomized across participants; see variable "Item"), and then were automatically advanced to answer questions about their personality (the 44 item Big Five Inventory; John & Srivastava, 1991) and demographic information (Age, Sex, Education). Judges scored their responses for elaboration, flexibility, and originality.

Description

Raw ratings for each judge for each item can be found in the datasets "HMSL_Elaboration_scores", "HMSL_Flexibility_scores", and "HMSL_Originality_scores", respectively. Fluency was assessed by the number of responses provided, and a second measure of elaboration used the average word count of their responses. The combined ratings and personality data used for analysis can be found in "HMSL_scoreData", and the original dataset of all completed participants is "HMSL_data_allcompleted". A complete and detailed description of each of the 8 files in this dataset follows. The main five data files are in both SPSS and CSV format in their respective zip files. The descriptions of these files are as follows: 1) HMSL_data_allcompleted.sav/.csv is the dataset with only complete responses; 2) HMSL_scoreData.sav/.csv is the data file for analysis with scores per participant; 3) HMSL_Originality_scores.sav/.csv is the raw originality scores from judges, organized by response 4) HMSL_Flexibility_scores.sav/.csv is the raw flexibility scores from judges, organized by random participant ID 5) HMSL_Elaboration_scores.sav/.csv is the raw elaboration scores from judges, organized by response. The remaining 3 files are R scripts and the codebook.Their descriptions are: 6)HMSL_preprocessing.R is the R script for data cleaning and preparation; 7)HMSL_analysis.R is the R script for data analysis from article; and 8)CreativityStudy_Documentation&Codebook.pdf is the codebook. Note: HMSL prefix refers to authors last names (Hofelich Mohr, Sell, and Lindsay)

Referenced by

Hofelich Mohr, A., Sell, A., & Lindsay, T. (2016). Thinking inside the box: Visual design of the response box affects creative divergent thinking in an online survey. Social Science Computer Review, June 2016, vol. 34, no. 3, 347-359.
http://dx.doi.org/10.1177/0894439315588736

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This version replaces version 1:
http://hdl.handle.net/11299/172116.1

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Suggested citation

Hofelich Mohr, Alicia; Sell, Andrew; Lindsay, Thomas. (2016). Thinking Inside the Box: Data from an Online Alternative Uses Task with Visual Manipulation of the Survey Response Box. Retrieved from the Data Repository for the University of Minnesota (DRUM), http://dx.doi.org/10.13020/D6K012.

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