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Two types of factors in the analysis of semantic differential attitude data

Mayerberg, Cathleen Kubiniec
Bean, Andrew G.
1978
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https://hdl.handle.net/11299/99414
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Two types of factors in the analysis of semantic differential attitude data

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1978

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Evidence is presented for the existence of two types of factors when semantic differential data are factor analyzed by treating each concept-scale combination as a variable: (1) factors defined by scales within given concepts and (2) factors defined by scales across concepts. These two types of factors were found for each of two independent data sets. The findings suggest changes in the procedures investigators typically use to select scales, to analyze their three-dimensional array, and to obtain attitude scores.

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Applied Psychological Measurement, Volume 02, 1978

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Mayerberg, Cathleen K & Bean, Andrew G. (1978). Two types of factors in the analysis of semantic differential attitude data. Applied Psychological Measurement, 2, 469-480. doi:10.1177/014662167800200401

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doi:10.1177/014662167800200401

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Mayerberg, Cathleen Kubiniec; Bean, Andrew G.. (1978). Two types of factors in the analysis of semantic differential attitude data. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/99414.

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