Irish Fair of Minnesota: Profile of Attendees 2014

Abstract

At the invitation of the Irish Fair of Minnesota, the University of Minnesota Tourism Center (UMTC) profiled its 2014 attendees. The purpose of the profile was to better understand attendee characteristics, to assist marketing decisions, to enhance the event itself, and to maximize benefits to the community. As such, several attendee characteristics were of interest, including demographics, information sources attendees used to learn of the Fair, most enjoyable attributes of the Fair, main reason to attend the Fair, expenditures related to the Fair, and modes of transportation. Additionally, 2014 profile results were compared to those of 2007 and 2011, where possible, to understand consistencies and changes in attendee characteristics.