Bloomington Area Summer Visitor Profile

To maximize their marketing and planning efforts, organizations need adequate and timely consumer profile. In the Twin Cities Metropolitan area, comprehensive consumer information dates back to 2007. A significant community in the Twin Cities is Bloomington and, while it can draw marketing information from the 2007 study,it is likely that Bloomington visitors have some unique characteristics. Subsequently, the Bloomington Convention and Visitors Bureau (CVB) funded a profile of summer visitors to the Bloomington area Summer 2012, occurring simultaneously with a Twin Cities Area study. This report details the methods and findings of the Bloomington visitor profile.

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Oftedal, Andrew; Schneider, Ingrid E.. (2012) University of Minnesota Tourism Center. Retrieved from the University of Minnesota Digital Conservancy,

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Oftedal, Andrew; Schneider, Ingrid E.. (2012). Bloomington Area Summer Visitor Profile. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/167874.

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University of Minnesota Twin Cities

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Bloomington Area Summer Visitor Profile

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