The Interactions between E-Shopping and Store Shopping: A Case Study of the Twin Cities
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The Interactions between E-Shopping and Store Shopping: A Case Study of the Twin Cities
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2010-08
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Report
Abstract
This research aims to reveal the interactions between e-shopping and in-store shopping using a sample of Internet
users in the Minneapolis-St. Paul metropolitan area. This report summarizes previous research on the interactions
among spatial attributes, e-shopping, and travel behavior and makes eight recommendations for future research.
Guided by the recommendations, this study adopts an innovative research design by integrating a conventional
shopping survey with an activity diary. This report provides a detailed description of survey development and
implementation and points out several common pitfalls in survey administration. This report also presents results
on the interactions. Specifically, two ordered probit models and structural equation models were developed to
investigate the influence of geography on online shopping usage and the influence of e-shopping on traditional
shopping.
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Cao, Jason; Douma, Frank; Cleaveland, Fay; Xu, Zhiyi. (2010). The Interactions between E-Shopping and Store Shopping: A Case Study of the Twin Cities. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/101340.
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