Fifteen Year Evolution in Implementing Policy through Education and Marketing: A Case Study of a Water District Mandated Stormwater and Sanitary Flow Separation Program
2010
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Fifteen Year Evolution in Implementing Policy through Education and Marketing: A Case Study of a Water District Mandated Stormwater and Sanitary Flow Separation Program
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2010
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This investigation sought to use descriptive case study methodology to empirically
evaluate how the educational methods and approach related to a policy mandated
program have evolved over a 15 year period. The program of interest was implemented to
facilitate compliance with a water district mandated reduction in stormwater entering the
sanitary sewer system, reduce overflows that violate the Federal Clean Water Act
(CWA).Comparative analysis was conducted on 21 examples of program materials
developed for public outreach and education, using recent theoretical and empirical
models of pro-environmental behavior (PEB). An included literature review, conducted
to provide external validity to the research, summarizes the evolution of a 40-year history
of environmental education (EE) models and theory. Initiated with passage in 1970 of
both the National Environmental Policy Act (NEPA) and the first National
Environmental Education Act (NEEA), EE models and theory have changed significantly
in four decades. This study chose one relatively new theoretical model (the Reasonable
Person Model) and one recent empirical meta-analysis model (MASEM) to identify
demonstrated variables in PEB response. The variables of each model were then
operationalized in order to allow for a comparative analysis with the 21 specific EE
program examples. Data analysis indicated that the program examples, as they evolved
over time, consistently addressed a greater diversity of the operational variables
identified, and in noticeably more instances. This supported the study’s original
proposition, predicting that the products of a successful EE program, refined over time to
address audience motivation and information need related to specific PEBs would
correspond with the PEB models chosen for the study.
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Master of Education in Environmental Education, University of Minnesota Duluth, 2010. Committee names: Bruce H. Munson (Chair), Ken Gilbertson. This item has been modified from the original to redact the signatures present.
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University of Minnesota, Duluth. College of Education and Human Service Professions
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Zwiebel, Zandra A. (2010). Fifteen Year Evolution in Implementing Policy through Education and Marketing: A Case Study of a Water District Mandated Stormwater and Sanitary Flow Separation Program. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/187456.
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