Mitigating the Reactance to Choice-Restricting Health Messages through Interdependent Self-Construal Priming
2019-02
Loading...
View/Download File
Persistent link to this item
Statistics
View StatisticsJournal Title
Journal ISSN
Volume Title
Title
Mitigating the Reactance to Choice-Restricting Health Messages through Interdependent Self-Construal Priming
Authors
Published Date
2019-02
Publisher
Type
Thesis or Dissertation
Abstract
This study examined the possibility of mitigating psychological reactance to health messages through interdependent self-construal priming. With a 2 x 2 experiment, we manipulated (1) whether or not the health message restricts choice, and (2) whether or not a participant was primed with interdependent self-construal before seeing the message. Results showed that the choice-restricting message elicits greater perceived threat to freedom and psychological reactance. Participants who received an interdependent self-construal prime respond with lower levels of perceived threat to freedom when the message has low restriction to choice. However, the process did not increase message effectiveness. As the first research that focuses on the effects of situational self-construal priming in the context of psychological reactance theory, this study suggests the possibility to mitigate reactance through interdependent self-constual priming. Implications for future research and health message strategies are discussed.
Keywords
Description
University of Minnesota M.A. thesis. February 2019. Major: Journalism. Advisor: Sherri Katz. 1 computer file (PDF); iii, 33 pages.
Related to
Replaces
License
Series/Report Number
Funding information
Isbn identifier
Doi identifier
Previously Published Citation
Suggested citation
Tian, Yifan. (2019). Mitigating the Reactance to Choice-Restricting Health Messages through Interdependent Self-Construal Priming. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/202407.
Content distributed via the University Digital Conservancy may be subject to additional license and use restrictions applied by the depositor. By using these files, users agree to the Terms of Use. Materials in the UDC may contain content that is disturbing and/or harmful. For more information, please see our statement on harmful content in digital repositories.