Managing Political Candidates as Brands
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Political candidates often incorporate marketing strategies in their cam-paigns for office. What is the most effective way to do so from a marketing perspective? How do candidates form a relationship with voters? Research question: Which aspects of brand identity and branding are the most influential in forming a relationship with a voter for political candidates?
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Additional contributors: Rohini Ahluwalia and Colleen F. Manchester (faculty mentors)
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Lieffring, Staci. (2010). Managing Political Candidates as Brands. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/90869.
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