Large Market Advantage: The National Basketball Association & the Relationship Between Market Size & Success

Housh, Andrew
2013-08-12
Thumbnail Image

View/Download File

Andrew Housh magna CSOM sp2013.pdf (480.04 KB)

Persistent link to this item

https://hdl.handle.net/11299/155322
Statistics
View Statistics

Journal Title

Journal ISSN

Volume Title

Title

Large Market Advantage: The National Basketball Association & the Relationship Between Market Size & Success

Authors

Published Date

2013-08-12

Publisher

Type

Thesis or Dissertation

Abstract

The National Basketball Association (NBA) has a fundamental problem with their business model; not every market is created equal. Even though the league is widely popular, after the Financial Crisis of 2008, the majority of teams were losing money. Existing research on financial success factors in the NBA have generalized results across all teams. Using regression techniques, population has been shown to have a significant, positive relationship with a team’s revenue. In December of 2011 a new collective bargaining agreement was signed in order to increase the likelihood that small market teams could better compete both financially and competitively. This study intends to decipher whether the CBA is having its intended effects by utilizing a multivariate regression model. Dummy variables will be employed in order to show the interaction between market size and the new CBA to discover if market size is becoming more or less important to both financial and on-court success. After identifying whether or not a difference between market sizes exists, I will attempt to reconcile the findings by looking at the fabric of the current league and identifying what type of teams are succeeding and why.

Keywords

Description

Related to

Replaces

License

Collections

Undergraduate Honors Theses

Series/Report Number

Funding information

Isbn identifier

Doi identifier

Previously Published Citation

Suggested citation

Housh, Andrew. (2013). Large Market Advantage: The National Basketball Association & the Relationship Between Market Size & Success. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/155322.

Content distributed via the University Digital Conservancy may be subject to additional license and use restrictions applied by the depositor. By using these files, users agree to the Terms of Use. Materials in the UDC may contain content that is disturbing and/or harmful. For more information, please see our statement on harmful content in digital repositories.