Information Literacy of Online Health Consumers in Minnesota

Abstract

In the United States 72% of Internet users look online to find health information, with some being high quality and other information dangerous. The University of Minnesota is a land grant institution, and the Health Sciences Libraries have a strong outreach role, educating health information consumers across Minnesota about high quality resources. In 2016, we conducted a study at the Minnesota State Fair to identify where Minnesotans find online health information, how they use it, their confidence in assessing it, and what they think is missing. Convenience sampling yielded a total of 255 participants who valued the ability to access OHI and used it for a variety of purposes. A high percentage of participants thought they had the knowledge, skills, and confidence to navigate OHI, yet were uncertain about indicators of quality. They felt that current resources lacked personalization and evidence-based information. Our study recommendations on further educational outreach around online health information include promotion of interactive educational websites, partnerships with public libraries to host large-scale education sessions on the topic, and skill building around assessment of health websites.