Data supporting: Automated Object Detection in Mobile Eye-Tracking Research: Comparing Manual Coding with Tag Detection, Shape Detection, Matching, and Machine Learning

Abstract

The goal of the current study is to compare the different methods for automated object detection (i.e., tag detection, shape detection, matching, and machine learning) with manual coding on different types of objects (i.e., static, dynamic, and dynamic with human interaction) and describe the advantages and limitations of each method. We tested the methods in an experiment that utilizes mobile eye tracking because of the importance of attention in communication science and the challenges this type of data poses to analyze different objects because visual parameters are consistently changing within and between participants. Python scripts, processed videos, R scripts, and processed data files are included for each method.