Two Essays on Product Subscriptions
2021-05
Loading...
View/Download File
Persistent link to this item
Statistics
View StatisticsJournal Title
Journal ISSN
Volume Title
Title
Two Essays on Product Subscriptions
Authors
Published Date
2021-05
Publisher
Type
Thesis or Dissertation
Abstract
Product subscription, i.e. the business model that customers pay to get periodical delivery of certain products, is trendy in recent years. However, given the rising popularity, researches are still lagging behind. In my dissertation, I explore the effects of subscription products on both other not-for-subscription products and the products that are available for subscriptions in a multi-product context. By collecting data from a grocery retailer which rolls out subscription plans for several of its products, I investigate how subscriptions affect customers’ purchases of different products. I find that subscriptions increase customers’ purchases of the other products, which is partly due to the reminding effects of subscriptions during product subscriptions’ delivery. The availabilities of subscription options also facilitate customers’ purchases and increase the overall sales of the products that are available for subscription. Although the overall effects are positive, they are heterogeneous and retailers should be cautious about some of the possible negative consequences.
Keywords
Description
University of Minnesota Ph.D. dissertation. May 2021. Major: Business Administration. Advisor: Tony Cui. 1 computer file (PDF); vii, 64 pages.
Related to
Replaces
License
Collections
Series/Report Number
Funding information
Isbn identifier
Doi identifier
Previously Published Citation
Suggested citation
Liang, Yilong. (2021). Two Essays on Product Subscriptions. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/223153.
Content distributed via the University Digital Conservancy may be subject to additional license and use restrictions applied by the depositor. By using these files, users agree to the Terms of Use. Materials in the UDC may contain content that is disturbing and/or harmful. For more information, please see our statement on harmful content in digital repositories.