There is little doubt about the
influence of food and
beverage marketing on
children. Marketing to
children is a big business.
Obesity is a major concern nationwide. Overweight and
obese children and adolescents are at greater risk for
high blood pressure, high cholesterol, and Type 2
diabetes. They are also at higher risk for being obese as
Children’s diets are inadequate in consumption of
fruits/vegetables and dairy products.
Gengler, Colleen; Schroeder, Mary; Asche, Kimberly; Croymans, Sara; Kunkel, Kelly; Olson, Carrie.
Food Marketing’s Influence on Children: Implications for Parent & Youth Education.
St. Paul, MN: University of Minnesota Extension Service.
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