Browsing by Subject "museum"
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Item Developing Altruism: Incentivizing Young Professionals to Become Art Museum Patrons(2012-05-30) Linnemann, MikeMuseums have identified a major audience gap in the young professional demographic. In implementing young professional programs and groups, art museums are striving to develop and regain these non-users. In doing so, art museums have not had a strong strategic framework to cultivate these young professionals into members and donors. My investigation presents the current state of young professionals in art museums in the Minneapolis/St. Paul metropolitan area and proposes a framework based in economic altruism to regain these lost young professionals and cultivate them into lifelong patrons.Item Strategic Digital Engagement: Developing a Digital Content Strategy for your Staff and Organization(2016-05) Briel, LannEvidence suggests technology has created audiences that demand engagement from their cultural organizations the same way they demand entertainment from their traditional broadcasting sources. Digital technology, the internet, and social media have given arts organizations and artists new ways to promote events, engage with new patrons, and maintain relationships with existing audiences. This broadcasting power begins with content, production of videos, graphics, audio files, and editorial content, otherwise known as assets. How efficiently and effectively these assets are archived, repurposed, and broadcast across an organization's media channels is dependent upon its leadership's digital media strategy. Generating a strategic digital framework around mission, vision, and values helps organizations foster new relationships, connect to new audiences, and establish brand identity.