Developing Altruism: Incentivizing Young Professionals to Become Art Museum Patrons

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Developing Altruism: Incentivizing Young Professionals to Become Art Museum Patrons

Authors

Linnemann, Mike

Published Date

2012-05-30

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Thesis or Dissertation

Abstract

Museums have identified a major audience gap in the young professional demographic. In implementing young professional programs and groups, art museums are striving to develop and regain these non-users. In doing so, art museums have not had a strong strategic framework to cultivate these young professionals into members and donors. My investigation presents the current state of young professionals in art museums in the Minneapolis/St. Paul metropolitan area and proposes a framework based in economic altruism to regain these lost young professionals and cultivate them into lifelong patrons.

Keywords

museum

development

cultivation

fundraising

young

professional

art

Minneapolis

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master's thesis

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Master of Liberal Studies Final Projects

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Linnemann, Mike. (2012). Developing Altruism: Incentivizing Young Professionals to Become Art Museum Patrons. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/124132.

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