Browsing by Subject "millennials"
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Item Assessing Millennial Brand Equity for the Minnesota Historical Society(University of Minnesota Tourism Center, 2015-06-30) Linnemanstons, Katherine; Schneider, Ingrid; Gartner, WilliamThe University of Minnesota Tourism Center worked with the Minnesota Historical Society (MNHS) to investigate its brand equity with millennials (defined as those born between 1980 and 1993). Specifically, the Tourism Center assessed customer-based brand equity with regards to four dimensions: Awareness, Image, Quality and Loyalty. Results from this research will allow promotions and marketing staff to align perceived brand identity with intended brand identity among millennials. Similarly, development professionals can use the information to better understand how to connect with millennials.Item The Case to Engage Millennials in Classical Music(2016-05) Legeros, Alexander NAs the largest demographic group in America both now and for the forseeable future, millennials carry great promise for classical music - that is, if classical music organizations can capitalize on the traits that make this generation so distinct. My thesis is that classical music organizations must "retune" programming to reflect millennials in light of significant demographic changes which have occurred during the generational lifetime of baby boomers. To that end, I posit three key recommendations that any classical music organization can incorporate: creating programming that is less time-dependent, building trust and relationships with millennials, and empowering the (numerically) greatest generation.