The Case to Engage Millennials in Classical Music

Thumbnail Image

Persistent link to this item

View Statistics

Journal Title

Journal ISSN

Volume Title


The Case to Engage Millennials in Classical Music

Published Date




Scholarly Text or Essay


As the largest demographic group in America both now and for the forseeable future, millennials carry great promise for classical music - that is, if classical music organizations can capitalize on the traits that make this generation so distinct. My thesis is that classical music organizations must "retune" programming to reflect millennials in light of significant demographic changes which have occurred during the generational lifetime of baby boomers. To that end, I posit three key recommendations that any classical music organization can incorporate: creating programming that is less time-dependent, building trust and relationships with millennials, and empowering the (numerically) greatest generation.


University of Minnesota Plan C final project paper for ACL 8002, Instructor Kathleen Corley. Fall 2015. Degree: Master of Professional Studies in Arts and Cultural Leadership. 1 digital file (pdf).

Related to



Series/Report Number

Funding information

Isbn identifier

Doi identifier

Previously Published Citation

Suggested citation

Legeros, Alexander N. (2016). The Case to Engage Millennials in Classical Music. Retrieved from the University Digital Conservancy,

Content distributed via the University Digital Conservancy may be subject to additional license and use restrictions applied by the depositor. By using these files, users agree to the Terms of Use. Materials in the UDC may contain content that is disturbing and/or harmful. For more information, please see our statement on harmful content in digital repositories.