Browsing by Subject "martial arts"
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Item Profile of 2006 Dragon Festival Attendees(University of Minnesota Tourism Center, 2006) Salk, Raintry; Schneider, Ingrid E.Festivals and special events benefit both local communities and visitors. Community festivals of short duration contribute to the celebration of culture, identity, and place. Festivals also enhance exposure, awareness, profitability and image of the host community, as well as serve as a vehicle for other development (Felenstein & Fleischer, 2003; Getz, 1991; Hall, 1992; Nicholson & Pearce, 2001). To maximize benefit and enhance events, organizers need to continually assess and evaluate their event and its market.