Browsing by Subject "Universities and colleges -- Admission"

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    The Impact of Social Media on College Choice
    (2014) DiAna, Kathryn; Rauschenfels, Diane
    Social media, defined as a platform for participants to create, share or exchange information and connect with others on a global scale, is emerging as a key marketing component of the college admissions process. The emergence of social media allows universities the ability to communicate in a voice that is familiar to the millennial generation, defined as those born after 1980. Using a quantitative research methodology, this project explored how the use of social media can impact college choice. Results show that 92% of respondents used Facebook one or more times daily and 78.9% of students joined a social network created just for admitted students. The outcome helps to answer the question of how institutions of higher education can best leverage this technology to influence college choice.
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    The Perceived Impact of Winning an Athletic Championship
    (2011) Krenz, Kevin; Rauschenfels, Diane; Hyman, Randy; Williams, Julia
    While there are studies on how successful college athletic programs affect admission rates for Division I institutions, little research has been conducted for programs in Division II, Division III, and private universities. In order to create a sample which to compare this admissions phenomenon to Division I programs, interview data from seven employees of a university with predominately Division II athletic programs was collected. Information from these interviews was not only used to look at a change in admission rates, but to also address how university officials believe a national title might impact their education institution.