Browsing by Subject "Universities and colleges -- Admission"
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Item The Impact of Social Media on College Choice(2014) DiAna, Kathryn; Rauschenfels, DianeSocial media, defined as a platform for participants to create, share or exchange information and connect with others on a global scale, is emerging as a key marketing component of the college admissions process. The emergence of social media allows universities the ability to communicate in a voice that is familiar to the millennial generation, defined as those born after 1980. Using a quantitative research methodology, this project explored how the use of social media can impact college choice. Results show that 92% of respondents used Facebook one or more times daily and 78.9% of students joined a social network created just for admitted students. The outcome helps to answer the question of how institutions of higher education can best leverage this technology to influence college choice.Item The Perceived Impact of Winning an Athletic Championship(2011) Krenz, Kevin; Rauschenfels, Diane; Hyman, Randy; Williams, JuliaWhile there are studies on how successful college athletic programs affect admission rates for Division I institutions, little research has been conducted for programs in Division II, Division III, and private universities. In order to create a sample which to compare this admissions phenomenon to Division I programs, interview data from seven employees of a university with predominately Division II athletic programs was collected. Information from these interviews was not only used to look at a change in admission rates, but to also address how university officials believe a national title might impact their education institution.