Browsing by Subject "Strategic Communications"

Now showing 1 - 2 of 2
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    Bridging the Gap: Lifting up Unheard Community Voices and Enhancing Resident Engagement in Duluth through Effective Communication
    (Resilient Communities Project (RCP), University of Minnesota, 2024) Cleveland, Geida; Moncrief, Beth; Nelson, Drew; Ortiz, Josh; Young, Emma
    This project was completed as part of a partnership between the City of Duluth and the University of Minnesota’s Resilient Communities Project (https://rcp.umn.edu/). The goal of this project was to evaluate current City communication practices, identify gaps in outreach, and provide recommendations to improve effectiveness. City of Duluth project lead Kelli Latuska collaborated with a team of students in Dr. Jeannie Entenza’s course PA 8081: Public Affairs and Public Policy Capstone to collect and analyze data, which included reviewing published data and literature, conducting a stakeholder and comparative staffing analysis, and examining several case studies of prior communications campaigns and opportunities for public engagement. A final student report and PowerPoint presentation slides from the project are available.
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    The Role of UX Design in Shaping Brand Identity
    (2025) Longo, Elizabeth;
    This study explores the intersection of user experience (UX) design and branding, emphasizing the critical role UX design principles play in shaping brand identity. Focusing on theoretical frameworks, such as consumer-based brand loyalty and user-centered design, this research investigates how UX elements like usability, accessibility, and design consistency impact brand identity. The fi ndings highlight how UX design not only enhances functionality, but also fosters emotional connections, driving long-term consumer engagement and brand loyalty. By bridging the gap between user interaction and brand identity, UX design emerges as a strategic tool for sustaining brand identity across digital contexts. This study aims to understand how UX design principles aff ect a brand’s identity.