Between Dec 19, 2024 and Jan 2, 2025, datasets can be submitted to DRUM but will not be processed until after the break. Staff will not be available to answer email during this period, and will not be able to provide DOIs until after Jan 2. If you are in need of a DOI during this period, consider Dryad or OpenICPSR. Submission responses to the UDC may also be delayed during this time.

Browsing by Subject "Persuasion tactics"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Applying Persuasion Theories to a Community-Based Fundraiser
    (2016) Geisler, James
    This paper focuses on the use of well-known persuasions theories and tactics in a specific context. These theories and tactics were applied in the context of a community-based fundraiser. The theories and tactics used include promise, foot-in-the-door, door-in-the-face, the Theory of Reasoned Action, and liking. These theories and tactics were used to coordinate an event for a nonprofit afterschool program called the Music Resource Center in Duluth, Minnesota. The application of these theories and tactics in messages seeking compliance found that this particular context yields a wide variety of results. This paper also focuses on drawing implications from the results of using these theories and tactics in messages seeking compliance.