Applying Persuasion Theories to a Community-Based Fundraiser
2016
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Applying Persuasion Theories to a Community-Based Fundraiser
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2016
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This paper focuses on the use of well-known persuasions theories and tactics in a specific context. These theories and tactics were applied in the context of a community-based fundraiser. The theories and tactics used include promise, foot-in-the-door, door-in-the-face, the Theory of Reasoned Action, and liking. These theories and tactics were used to coordinate an event for a nonprofit afterschool program called the Music Resource Center in Duluth, Minnesota. The application of these theories and tactics in messages seeking compliance found that this particular context yields a wide variety of results. This paper also focuses on drawing implications from the results of using these theories and tactics in messages seeking compliance.
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University Honors Capstone Project Paper and Poster, University of Minnesota Duluth, 2016.
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Geisler, James. (2016). Applying Persuasion Theories to a Community-Based Fundraiser. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/197951.
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