Browsing by Author "Messer, Cynthia"
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Item Bridging the Gap: Understanding the Customer Service and Civic Life Needs and Expectations of Latinos in Worthington, Minnesota(St. Paul, MN: University of Minnesota Extension Service, 2009-10) Spanier, Toby; Linscheid, Neil; Messer, Cynthia; Chazdon, Scott; Anderson-Porisch, Shirley; Byrnes, Robert; Rivera, AlenaThis poster session is an illustration of an Extension team that initiated a summer intern project to advance the research and knowledge of Latinos in SW Minnesota. The team worked with the summer intern to create a culturally appropriate methodology for gathering data for the project. By participating in this poster session you will have an opportunity to: 1) Hear about the objectives and purpose of the program, 2) Understand the methodology and background of the study, 3) Discover the technology used to share and learn during the program, 4) Be exposed to the findings and analysis of the data, and 5) Ask questions about the procedures and nature of the program. This session gives an inside look at what a collaborative Extension team and a summer intern can accomplish to advance Extension scholarship and teaching.Item The Economic Importance and Marketing Strategies of Minnesota Bed and Breakfasts(2017) Riffe, Angela; Erkkila, Daniel; Messer, CynthiaItem Economic Importance and Trends of Minnesota Bed and Breakfast Industry(University of Minnesota Tourism Center, 2017) Riffe, Angela; Erkkila, Daniel; Messer, CynthiaOur research provides a snapshot of the economic importance of bed and breakfasts to Minnesota’s statewide travel picture. We utilized a Qualtrics survey to collect 2015 sales, tax, and employment data from B&B locations across the state. In addition, we collected data on customer and marketing trends for the report.Item Lodging Workforce Study in Cass and Crow Wing Counties(2018-05) Koerte, Tammy; Messer, Cynthia; Bodin, Chet; Gronowski, BenjaminItem Lodging Workforce Study in Cass and Crow Wing Counties(2018-05) Koerte, Tammy; Messer, Cynthia; Bodin, Chet; Gronowski, BenjaminItem Ripple Effect Mapping of the Tourism Assessment Program(University of Minnesota Extension, 2014) Bhattacharyya, R.; Templin, Liz; Messer, Cynthia; Chazdon, Scott; Hermanson, L.Item Ripple Effect Mapping of the Tourism Assessment Program(University of Minnesota Extension, 2013-10) Bhattacharyya, Rani; Templin, Elizabeth; Messer, Cynthia; Chazdon, Scott; Hermanson, LisaMinnesota’s Tourism Assessment Program (TAP) analyzes a community’s tourism potential. The program includes identification of tourism assets by the community, a site assessment by visiting team of experts, and written recommendations developed by the University of Minnesota. Using ripple effect mapping, we engaged program participants and other community stakeholders in focus groups to identify intended and unintended outcomes and impacts of TAP. Mapping the changes provided stakeholders a powerful visual of the progress they have made toward their tourism development goals. Several long-term impacts have been documented in three main areas: (1) increased community cooperation, (2) enhanced marketing efforts and, (3) expanded attractions. By coding results of this study within the Community Capitals Framework, we hope to show each community how their involvement in the Tourism Assessment Program and subsequent development efforts could be targeted to have greater impact in supporting the long-term sustainability of their communities.Item TAPPING into Community Tourism Potential in Rural Minnesota Communities(University of Minnesota Extension, 2014) Messer, CynthiaThe project assists communities to identify and assess local assets as part of a sustainable tourism development effort. Developing assets can expand regional tourism offerings, help strengthen local economies and foster social capital in communitiesItem Tourism in County Level Planning and Policy Documents(University of Minnesota Tourism Center, 2017) Qian, Xinyi; Barroso, Felipe; Messer, CynthiaUsing the Community Capitals Framework, this study examined language in county-level comprehensive plans within a Minnesota region to identify opportunities to modify the language to aid communities in tourism development. Frequent mentioning of natural capital indicates potential for nature-based tourism in the region. Infrequent mentioning of political, financial, and human capitals shows where opportunities lie.Item Tourism in County Level Planning and Policy Documents: Summary of Findings(2016) Qian, Xinyi; Barroso, Felipe Dyna; Messer, Cynthia