Browsing by Author "Gartner, William C."
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Item Assessing the State of Customer-Based Brand Equity Among Select Minnesota Historical Society Stakeholders(University of Minnesota Tourism Center, 2013) Gartner, William C.; Schneider, Ingrid E.; Templin, Elizabeth; Schlueter, Alexander; Meyer, Chelsea; Bengston, PaulItem Attributes and Amenities of Minnesota's Highway System That Are Important to Tourists(University of Minnesota Tourism Center, 2002) Gartner, William C.; Love, Lisa L.; Erkkila, Daniel L.Eleven road segments in Minnesota were examined in a user survey that addressed road travelers' preferences for physical characteristics, aesthetics of that segment. Many roadway features related to maintaining scenic and environmental qualities were highly valued. Results revealed that even though a particular roadway may not have official scenic destination, user evaluations were similar to or even more focused on the scenic qualituies of that road when compared to roadways with official scenic designation.Item Attributes and Amenities of Minnesota's Highway System That Are Important to Tourists(2002-02-01) Gartner, William C.; Love, Lisa L.; Erkkila, Daniel L.Eleven road segments in Minnesota were examined in a user survey that addressed road travelers' preferences for physical characteristics, aesthetics, and amenities of that segment. The user survey was based on earlier focus group work that provided the framework for this portion of the study. Results revealed that road travelers are able to differentiate between physical and socially derived attributes and amenities associated with a particular roadway. Roads do indeed have character, and users are able to identify and evaluate characteristics specific to each road segment. Certain road characteristics strongly influenced users' trip satisfaction. Specifically, many roadway features related to maintaining scenic and environmental qualities were highly valued. It was also apparent that users are not supportive of additional business development along some roadways, instead preferring to see that activity clustered in communities located on the road segment. Benefits sought and attained by road travelers frequently included the opportunity to be with friends and family, escape from everyday life, and relaxation. Results also revealed that even though a particular roadway may not have official scenic designation, user evaluations were similar to or even more focused on the scenic qualities of that road when compared to roadways with official scenic designation.Item Development of a Web-Based Economic Impact Calculator for Small and Medium Size Airports(2005-05-01) Gartner, William C.; Erkkila, Daniel L.; Hyunkuk, JoThis report details the development of a Web-based economic impact calculator for Minnesota's Small and Medium Size, General Aviation airports. In this case, economic impact is defined as the result of expenditures or sales transactions between businesses or other entities that can be directly traced to the presence of an airport. The process involved site visits to 51 airports, meetings with airport managers, Fixed Base Operators (FBO), and Metropolitan council officials, as well as data collection of financials from airport sponsors and FBOs. After testing on the calculator was completed, it was transferred to the Mn/DOT Aeronautics server and can be found at http://dotapp1.dot.state.mn.us:8080/aeic/main.htm. We recommend, however, that a new effort be considered to obtain more detailed financials for FBOs as a way to improve calculator accuracy. Although the current model provides a good estimation of FBO expenditures, greater accuracy could be obtained with more data.Item Economic Contribution: Vineyards and Wineries of the North(University of Minnesota. Extension. Extension Center for Community Vitality, 2014-01) Tuck, Brigid; Gartner, William C.Item Economic Impact and Social Benefits Study of Coldwater Angling in Minnesota(University of Minnesota Tourism Center, 2002) Fulton, David C.; Gartner, William C.; Love, Lisa L.; Erkkila, Daniel L.Item Nature as Impression for Dao: A Theory of Spiritual Tourism Development in Da Nang - Vietnam(University of Minnesota Tourism Center, 2013) Tran-Tuan, Hung; Gartner, William C.; Schneider, Ingrid E.; Erkkila, Daniel L.; Lawrenz, FrancesThis research aims to generate a theory of spiritual tourism using data from a site in Việt-Nam, the city of Đà-Nẵng. Given that this form of tourism is young for Da-Nang, the issue is how the city should develop its spiritual tourism offering in a determinative and authentic way for the efficiency of its environment, socio-cultural, and economic sectors. Academically, spiritual tourism theory is wanting. Development and discussion of the grounded theory is based on cultural, heritage, and spiritual tourism.Item Recommendations for Cass County Travel and Tourism Business Retention and Expansion Program: Executive Summary(University of Minnesota. Minnesota Extension Service, 1993) Morse, George; Erkkila, Daniel L.; Gartner, William C.; Kreag, Glenn; Beckman, Scott; Allen, FrankItem Study of Current Area Tourists: Customer Profiles - Southern Minnesota(University of Minnesota Tourism Center, 2005) Gartner, William C.; Salk, RaintryItem Study of Current Area Visitors: Customer Profiles(University of Minnesota Tourism Center, 2002) Gartner, William C.; Love, Lisa L.Presentation of comparisons between Brainerd, Detroit Lakes, Ely, Pipestone, and Skakopee customer profiles.Item Study of Current Area Visitors: Customer Profiles - Detroit Lakes(University of Minnesota Tourism Center, 2001) Love, Lisa L.; Gartner, William C.; Erkkila, Daniel L.Item Study of Current Area Visitors: Customer Profiles - Northwest Minnesota(University of Minnesota Tourism Center, 2004) Gartner, William C.; Salk, RaintryItem Transportation Barriers Affecting International Visitors to Minnesota(2000-12-01) Gartner, William C.; Limback, Linda J.; Erkkila, Daniel L.The lack of international tourists to Minnesota is due to many factors. Minnesota is mainly a regional destination, with the majority of tourists coming from within the state and adjacent states. The majority of visitors drive to arrive in Minnesota. Barriers preventing more international tourists from visiting Minnesota were Investigated, using a variety of methods ranging from focus group analysis to a mail questionnaire targeting the German long haul market. Barriers were grouped into four categories: functional, perceptual, logistical, policy. The primary barrier identified is a private sector policy imposed by airlines. The decision not to allow stopover visits or open jaw tickets without a substantial change in the price of an air ticket works against spontaneous or planned short visits to relatively unknown destinations. Should this policy based access barrier be removed, a public/private partnership would be needed to promote stopovers in Minnesota.Item Travelers in Southern Minnesota: Profile of Visitors to Four Communities(University of Minnesota Tourism Center, 2006) Gartner, William C.; Salk, Raintry J.Statewide data speaks to the magnitude of tourism in Minnesota. However, critical to successful regional tourism planning & development in local communities is region specific data. The University & Explore Minnesota tourism began partnering in 2000 to identify community & region travel data. This project continues that vein and focuses on 4 communities in Southern Minnesota: Blue Earth, Fairmont, Jackson, & Worthington.Item Update of a Web-Based Economic Impact Calculator for Small and Medium-Sized Airports and a Study of the Economic Impact of Minnesota Airports(Center for Transportation Studies, 2011-01) Gartner, William C.; Tuck, Brigid; Erkkila, Daniel L.This report details the process of updating the Web-based airport economic impact calculator and the calculation of the statewide economic impact of Minnesota’s public airports. The end products of these efforts are: 1) an economic impact calculator that more adequately reflects current economic conditions with added flexibility to handle large, unique airport operations 2) and an estimate of the total economic impact of Minnesota’s airports in 2009. The airport economic impact calculator prompts users to enter data on nine main types of economic activity to calculate the impact of their local airport. These include: public airport operations and capital investments, fixed based operators (FBOs), commercial scheduled air service, retail businesses, general aviation, freight operators, private corporations with flight departments, non-profit and government entities and other activities. The newly updated economic impact calculator allows for greater variability in the size and scale of these airport operations and contains new economic impact coefficients that reflect changes in the economy since the calculator was first developed. These nine activities also contribute to the economy of Minnesota. To calculate the economic impact of the airport system in Minnesota, primary data were collected from airport mangers, FBO’s, corporate flight departments and governmental units. Secondary data were obtained from Minneapolis-St. Paul International, Rochester International, and Duluth International airports to provide a comprehensive economic impact analysis for the state.Item Vineyards and Grapes of the North: A Status Report(University of Minnesota. Extension. Extension Center for Community Vitality, 2013-03) Tuck, Brigid; Gartner, William C.Item Vineyards and Wineries in Illinois: A Status and Economic Contribution Report(University of Minnesota. Extension. Extension Center for Community Vitality, 2014-05) Tuck, Brigid; Gartner, William C.Item Vineyards and Wineries in Iowa: A Status and Economic Contribution Report(University of Minnesota. Extension. Extension Center for Community Vitality, 2014-01) Tuck, Brigid; Gartner, William C.Item Vineyards and Wineries in Michigan: A Status and Economic Contribution Report with focus on Michigan Wine Grapes(University of Minnesota. Extension. Extension Center for Community Vitality, 2013-08) Tuck, Brigid; Gartner, William C.Item Vineyards and Wineries in Minnesota: A Status and Economic Contribution Report(University of Minnesota. Extension. Extension Center for Community Vitality, 2013-06) Tuck, Brigid; Gartner, William C.