Statistics for Unintended Negative Effects of the Warmth Advertising Appeal on Brand Competence and Brand Attitude: A Compensation Effect between Brand Warmth and Competence

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Unintended Negative Effects of the Warmth Advertising Appeal on Brand Competence and Brand Attitude: A Compensation Effect between Brand Warmth and Competence 111

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Kim_umn_0130E_17416.pdf(legacy) 50
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