Why Political Ads Matter: Voting Turnout, Public Preferences, and the Effects of the Paid Media

Loading...

View/Download File

Why Political Ads Matter_ Voting Turnout, Public Preferences, and the Effects of the Paid Media _ Humphrey School of Public Affairs.pdf (476.53 KB)

Persistent link to this item

https://hdl.handle.net/11299/216222

Statistics

View Statistics

Journal Title

Journal ISSN

Volume Title

Title

Why Political Ads Matter: Voting Turnout, Public Preferences, and the Effects of the Paid Media

Authors

Jacobs, Lawrence R.

Published Date

2006-02-27

Publisher

Type

Presentation

Abstract

Keywords

Donald Green

Political Ads

Description

What difference do paid advertisements make in elections? Candidates spend millions on them and the press watches them. But do they matter to voters? Perhaps dueling ads offset each other or voters gets so burned out that they tune out the ads.Dr. Green will report on a series of new experiments that investigate the impacts of political advertisements on the policy preferences of voters and their decisions on whether to turnout to vote or to stay at home. Donald Green is one of the country's leading experts on public opinion, voting, campaign finance, and hate crime. His publications include: "The Effects of Canvassing, Direct Mail and Telephone Contact on Voter Turnout: A Field Experiment" with Alan Gerber, American Political Science Review (2000), "Defended Neighborhoods, Integration, and Racially-Motivated Crime" with Dara Strolovitch and J. Wong, American Journal of Sociology (1998), Partisan Hearts and Minds with Brad Palmquist and Eric Schickler, (New Haven: Yale University Press, 2004), and Pathologies of Rational Choice Theory: A Critique of Applications in Political Science, with Ian Shapiro (New Haven: Yale University Press, 1994).

Related to

Replaces

License

Collections

CSPG Public Events

Series/Report Number

Funding information

Isbn identifier

Doi identifier

Previously Published Citation

Suggested citation

Jacobs, Lawrence R.. (2006). Why Political Ads Matter: Voting Turnout, Public Preferences, and the Effects of the Paid Media. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/216222.

Content distributed via the University Digital Conservancy may be subject to additional license and use restrictions applied by the depositor. By using these files, users agree to the Terms of Use. Materials in the UDC may contain content that is disturbing and/or harmful. For more information, please see our statement on harmful content in digital repositories.