Why Political Ads Matter: Voting Turnout, Public Preferences, and the Effects of the Paid Media
2006-02-27
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Why Political Ads Matter: Voting Turnout, Public Preferences, and the Effects of the Paid Media
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2006-02-27
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What difference do paid advertisements make in elections? Candidates spend millions on them and the press watches them. But do they matter to voters? Perhaps dueling ads offset each other or voters gets so burned out that they tune out the ads.Dr. Green will report on a series of new experiments that investigate the impacts of political advertisements on the policy preferences of voters and their decisions on whether to turnout to vote or to stay at home.
Donald Green is one of the country's leading experts on public opinion, voting, campaign finance, and hate crime. His publications include: "The Effects of Canvassing, Direct Mail and Telephone Contact on Voter Turnout: A Field Experiment" with Alan Gerber, American Political Science Review (2000), "Defended Neighborhoods, Integration, and Racially-Motivated Crime" with Dara Strolovitch and J. Wong, American Journal of Sociology (1998), Partisan Hearts and Minds with Brad Palmquist and Eric Schickler, (New Haven: Yale University Press, 2004), and Pathologies of Rational Choice Theory: A Critique of Applications in Political Science, with Ian Shapiro (New Haven: Yale University Press, 1994).
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Jacobs, Lawrence R.. (2006). Why Political Ads Matter: Voting Turnout, Public Preferences, and the Effects of the Paid Media. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/216222.
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