From what made the “Red Man Red” to Moana: Exploring how BIPOC members of Generation Z interpret Disney’s corporate history.
2023-05
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From what made the “Red Man Red” to Moana: Exploring how BIPOC members of Generation Z interpret Disney’s corporate history.
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2023-05
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This thesis investigated how BIPOC members of Generation Z understand corporate racial diversity statements and how their understanding is informed by organizational history. Focus groups were conducted at a large Midwestern university with questions exploring participant sentiments surrounding corporate racial diversity statements and organizational history, broadly as well as looking Disney’s initiatives specifically. Findings demonstrate that people hold a critical but understanding attitude towards racial diversity statements and organizational history. Furthermore, people are still willing to engage with companies if it suits their needs.
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University of Minnesota M.A. thesis. May 2023. Major: Mass Communication. Advisor: Amy O'Connor. 1 computer file (PDF); iv, 112 pages.
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Harisiadis, Christina. (2023). From what made the “Red Man Red” to Moana: Exploring how BIPOC members of Generation Z interpret Disney’s corporate history.. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/256966.
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