From what made the “Red Man Red” to Moana: Exploring how BIPOC members of Generation Z interpret Disney’s corporate history.

Abstract

This thesis investigated how BIPOC members of Generation Z understand corporate racial diversity statements and how their understanding is informed by organizational history. Focus groups were conducted at a large Midwestern university with questions exploring participant sentiments surrounding corporate racial diversity statements and organizational history, broadly as well as looking Disney’s initiatives specifically. Findings demonstrate that people hold a critical but understanding attitude towards racial diversity statements and organizational history. Furthermore, people are still willing to engage with companies if it suits their needs.