An investigation into fundraising initiatives that will potentially impact Wisconsin Technical Colleges

Abstract

As higher education institutions face a decrease in external funding, the need to identify alternative funding resources continues to be discussed. Historically, universities have dedicated a considerable amount of time and resources in the research and development of their fundraising initiatives. While university fundraising practices are well established, this is not the case with Technical Colleges. Fundraising is a relatively new approach that Technical Colleges are beginning to explore. There is no previous literature to specifically guide Technical College presidents efforts to increase fundraising. This study describes new fundraising initiatives that seven Wisconsin Technical Colleges presidents have implemented over the past two years, or plan on implementing over the next two years. The study utilized a qualitative descriptive method to provide a comprehensive summary of fundraising initiatives in everyday terms. Results indicated that presidents believe fundraising is a viable option to increase support for students and that they are ultimately responsible for their institutions fundraising success. Fundraising initiatives identified during the interviews focused on informing the communities of the need for student scholarships, developing active alumni, identifying alumni with the greatest giving potential, utilizing foundation board members and their acquaintances, and cultivating relationships and partnerships with business and industry.