Optimizing a Public Transportation System based on Young Drivers’ Attitudes and the Theory of Planned Behavior Factors
2023-04
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Optimizing a Public Transportation System based on Young Drivers’ Attitudes and the Theory of Planned Behavior Factors
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2023-04
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PriMera Scientific Publishers
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Abstract
In Duluth, the largest demographic living in poverty is 18-24-year-olds. Drivers within this age
range are also over-represented in crash statistics in the state of Minnesota. Further, owning and
operating a personal vehicle can be costly, especially for young drivers with no stable or high
income. Sustainable commute modes include commuting with low impact on the environment,
transporting more than one passenger, or replacing fossil fuels with green energy. Behavioral
changes are necessary to get the maximum benefits from sustainable commuting such as encouraging the use of alternative modes of transportation like the public transportation system.
Although the benefits of sustainable commuting include saving money, being eco-friendly,
and having a positive social impact on society, a survey of 370 18-24-year-old drivers found
that 46% choose their vehicle as their primary commuting option. This research explores the
perception of young drivers in Duluth toward the use of public transportation. Based on the
factors from the Theory of Planned Behavior (TPB), the study shows that even if their attitude
was favorable and there existed a strong social structure, within Duluth, toward using the bus,
control factors exist that impede their decision to use the bus. If these factors are not addressed,
then ridership will continue to be low.
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https://doi.org/10.56831/PSEN-02-042
Previously Published Citation
Turuna Seecharan. “Optimizing a Public Transportation System based on Young Drivers’ Attitudes and the Theory of Planned Behavior Factors". PriMera Scientific Engineering 2.4 (2023): 02-16.
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Seecharan, Turuna. (2023). Optimizing a Public Transportation System based on Young Drivers’ Attitudes and the Theory of Planned Behavior Factors. Retrieved from the University Digital Conservancy, https://doi.org/10.56831/PSEN-02-042.
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