Perceptions of racial and ethnic representations in advertising.

Mason, Monica A.
2011-08
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Perceptions of racial and ethnic representations in advertising.

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2011-08

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Abstract: The research in this document explores racial and ethnic representations of African Americans, Asians, and Hispanics in current, national advertisements through the use of an online survey. The purpose of this study is to provide an exploratory analysis of the survey data collected and to present evidence on how perceptions of and influences from these advertisements contribute to stereotypes, including negative, inaccurate and unfair portrayals of the abovementioned racial and ethnic groups.

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University of Minnesota M.A. thesis. August 2011. Major: Mass Communication. Advisor: Dr. Catherine R. Squires. 1 computer file (PDF); vi, 63 pages, appendices A-E.

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Mason, Monica A.. (2011). Perceptions of racial and ethnic representations in advertising.. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/117074.

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