An Evaluation of Market Development Projects in West Germany
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An Evaluation of Market Development Projects in West Germany
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1961
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Minnesota Agricultural Experiment Station
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Abstract
TITLE I OF PUBLIC LAW 480 permits the U.S. government to authorize
the sale of surplus agricultural commodities to foreign countries
for local currencies. Private trade channels are used to the
maximum extent possible. Since 1954 Title I sales resulted in the deposit
of substantial amounts of foreign currencies to U.S. government
accounts in many nations. Foreign market development activities
under Section 104(a) are financed with these funds. At least
5 percent of Title I sales proceeds must be available for these development
activities. Conversion to other nondollar currencies provides
funds for market development in countries where insufficient
Title I currencies are available. The Foreign Agricultural Service is
responsible for the administration of Title I sales and 104 (a) projects.
It has emphasized three major types of 104(a) activities: (1)
market promotion, (2) marketing assistance, and (3) marketing
research.
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80 pages
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Learn, Elmer W.; Houck, James P. Jr.. (1961). An Evaluation of Market Development Projects in West Germany. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/137035.
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