Ephemerality and dress traditions: a qualitative investigation of wearer-object attachment in participatory dress traditions

Abstract

This qualitative study sought to understand how dress traditions are formed, cultivated, and maintained by their networks of participants. The research sample used detailed interviews and material analysis to collect information on use of a bridal dress tradition from a single extended family. Using Attfield's theory of ephemerality as applied to activity theory, data were collected and analyzed for ephemeral attachment activity. This research indicates that dress traditions create a strong feeling of connection with others. Key findings illustrate how traditions are formed, maintained, and cultivated over time, affirming the role of traditional objects as an ephemeral mediation aid.