Gamification Strategies of Badges as a Solution to Issues with Cash Incentives

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Gamification Strategies of Badges as a Solution to Issues with Cash Incentives

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2018-08

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Cash incentives are widely used but in some cases come with undesirable drawbacks. These include the overjustification effect, in which pre-existing motivation is lessened by the additional and subsequent removal of a cash incentive, and regulatory burdens that arise from the use of cash. We seek to address these motivational challenges with the use of badges, a tool from gamification. We test the use of badges as motivators and find that the drawbacks of cash are compensated for, though at the cost of motivational efficacy.

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University of Minnesota Ph.D. dissertation. August 2018. Major: Business Administration. Advisor: Shawn Curley. 1 computer file (PDF); vii, 98 pages.

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Sheffler, Zachary. (2018). Gamification Strategies of Badges as a Solution to Issues with Cash Incentives. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/201111.

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