Beyond Butts in Seats: Creating campus and community partnerships through meaningful outreach

Abstract

In order to stay relevant and meet the needs of our existing and potential users, libraries are forming partnerships and engaging users in numerous ways outside of the classroom. How do we measure the impact of our outreach programming? High attendance numbers may show that we had excellent swag and food at an event, but is counting heads a meaningful assessment measure? This poster will share examples of various kinds of outreach, discuss opportunities for forging partnerships, consider the impact of different outreach activities, and examine new assessment strategies to move beyond simple head counts.