Are Tourism Businesses Using the Internet?
Loading...
View/Download File
Persistent link to this item
Statistics
View StatisticsJournal Title
Journal ISSN
Volume Title
Title
Are Tourism Businesses Using the Internet?
Published Date
2012-10
Publisher
St. Paul, MN: University of Minnesota Extension
Type
Presentation
Abstract
In an increasingly digital world, if a business (or a community) fails to adapt
and establish a digital presence many customers won’t easily find them. This
was the premise for creating the Minnesota Intelligent Rural Communities
(MIRC) program that the Community Economics field team implemented from
2010 to 2012. Workshops, 1:1 technical assistance and educational materials
were offered to 18 rural business communities, including to tourism oriented
businesses. For two reasons, we examined the digital presence of businesses
in the 18 MIRC communities as well as five other control nonparticipating communities.
We assessed 13,931 rural businesses in the 22 communities. Beyond
helping to evaluate our MIRC programming, these data establish a baseline
that can be used by researchers to assess impact on rural business of massive
investments in Broadband infrastructure (e.g., ~$400 million in Minnesota).
Description
Related to
Replaces
License
Collections
Series/Report Number
Funding information
Isbn identifier
Doi identifier
Previously Published Citation
Suggested citation
Muessig, Hans; Daun, Tara R.; Darger, Michael. (2012). Are Tourism Businesses Using the Internet?. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/161310.
Content distributed via the University Digital Conservancy may be subject to additional license and use restrictions applied by the depositor. By using these files, users agree to the Terms of Use. Materials in the UDC may contain content that is disturbing and/or harmful. For more information, please see our statement on harmful content in digital repositories.