What Drives Customer Loyalty? An analysis on creating the ideal loyalty program to increase customer loyalty and value

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What Drives Customer Loyalty? An analysis on creating the ideal loyalty program to increase customer loyalty and value

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Humphrey, Alexis

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2017

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University of Minnesota Duluth

University Honors

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University Honors Capstone Project Paper and Poster, University of Minnesota Duluth, 2017.

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Humphrey, Alexis. (2017). What Drives Customer Loyalty? An analysis on creating the ideal loyalty program to increase customer loyalty and value. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/199853.

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