City of Victoria Eco-Tourism Marketing Plan

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City of Victoria Eco-Tourism Marketing Plan

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Resilient Communities Project (RCP), University of Minnesota




This project was completed as part of the 2015-2016 Resilient Communities Project ( partnership with Carver County. The City of Victoria was interested in leveraging the natural resources in Eastern Carver County to attract tourism to the city and region. The goal of this project was to create an ecotourism marketing plan to promote the unique natural amenities located in Eastern Carver County that might appeal to visitors seeking to revel in the outdoors, including parks, the Minnesota Landscape Arboretum, lakes and water bodies, wineries and breweries, and outdoor recreation activities. Project lead Ben Landhauser from the City of Victoria collaborated with a group of students in JOUR 4263: Strategic Communication Campaigns, to produce an ecotourism marketing plan. The students' final report and presentation are available.


Report and presentation completed by students enrolled in JOUR 4263: Strategic Communication Campaigns, taught by Dr. Hyejoon Rim in fall 2015.

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This project was supported by the Resilient Communities Project (RCP), a program at the University of Minnesota whose mission is to connect communities in Minnesota with U of MN faculty and students to advance local sustainability and resilience through collaborative, course-based projects. RCP is a program of the Center for Urban and Regional Affairs (CURA). More information at

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Dahl, Kelsey; De Felice, Clelia; Goodrich, Sara; Nevin, Taylor; Radin, Karina; Sheeran, Kasey. (2015). City of Victoria Eco-Tourism Marketing Plan. Retrieved from the University Digital Conservancy,

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