Win your customers by winning theirs: How building brand equity with end-consumers can give B2B businesses an edge over the competition

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Win your customers by winning theirs: How building brand equity with end-consumers can give B2B businesses an edge over the competition

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2014-07

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Defiel, Will. (2014). Win your customers by winning theirs: How building brand equity with end-consumers can give B2B businesses an edge over the competition. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/192571.

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