Win Your Customers by Winning Theirs; How Building Brand Equity with End-Consumers Can Give B2B Businesses an Edge Over the Competition
Loading...
View/Download File
Persistent link to this item
Statistics
View StatisticsJournal Title
Journal ISSN
Volume Title
Title
Win Your Customers by Winning Theirs; How Building Brand Equity with End-Consumers Can Give B2B Businesses an Edge Over the Competition
Alternative title
Authors
Published Date
2014
Publisher
Type
Thesis or Dissertation
Abstract
Keywords
Description
Related to
Replaces
License
Collections
Series/Report Number
Funding information
Isbn identifier
Doi identifier
Previously Published Citation
Other identifiers
Suggested citation
Defiel, William A.. (2014). Win Your Customers by Winning Theirs; How Building Brand Equity with End-Consumers Can Give B2B Businesses an Edge Over the Competition. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/166759.
Content distributed via the University Digital Conservancy may be subject to additional license and use restrictions applied by the depositor. By using these files, users agree to the Terms of Use. Materials in the UDC may contain content that is disturbing and/or harmful. For more information, please see our statement on harmful content in digital repositories.