Win Your Customers by Winning Theirs; How Building Brand Equity with End-Consumers Can Give B2B Businesses an Edge Over the Competition
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Defiel, William A.. (2014). Win Your Customers by Winning Theirs; How Building Brand Equity with End-Consumers Can Give B2B Businesses an Edge Over the Competition. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/166759.
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