Strategies to enhance consumption enjoyment through attention
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Prior research has identified hedonic decline as a major challenge for both consumers and marketers. In this dissertation, I explore two novel strategies, sequencing and trivia, to reduce hedonic decline and extend consumption enjoyment. The role played by attention in driving the core effects is also examined.
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University of Minnesota Ph.D. dissertation. June 2021. Major: Business Administration. Advisor: Joseph Redden. 1 computer file (PDF); vii, 161 pages.
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Chen, Jinjie. (2021). Strategies to enhance consumption enjoyment through attention. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/277344.
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