A Cross-Cultural Investigation of the Perceived Benefits and Barriers to Adopting a Plant-Based Diet

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A Cross-Cultural Investigation of the Perceived Benefits and Barriers to Adopting a Plant-Based Diet

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2023-05

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Drawing on the transtheoretical model (TTM), this study examines the link between stages of change for following a plant-based diet and individuals' perceived benefits and barriers to adopting a plant-based diet. The purpose of this study is to develop a more comprehensive understanding of how to best promote plant-based diets via stage-specific health interventions and communication campaigns. The primary result(s) of this study is that there was a significant effect of stage in the transtheoretical model on a student's perceived benefits to adopting a plant-based diet [F(2, 141) = 16.9, p =.001]; there was also a significant effect of stage in the transtheoretical model on a student's perceived barriers to adopting a plant-based diet [F(2, 141) = 9.38, p =.001].

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Honors program. Undergraduate Research Study Abroad (URSA) program.

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Raddatz, Brianna M. (2023). A Cross-Cultural Investigation of the Perceived Benefits and Barriers to Adopting a Plant-Based Diet. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/259987.

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